The New Branding Strategy: Churn Out 'Content'
January 28, 2019Co-opting the tools of traditional journalism, brands from Red Bull to Ralph Lauren have refashioned themselves into content-creating machines
from WSJ.com: Lifestyle https://on.wsj.com/2FVe9Mw
Co-opting the tools of traditional journalism, brands from Red Bull to Ralph Lauren have refashioned themselves into content-creating machines
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