In an era where pad and tampon advertisements show blue period blood, this emoji is the ice-breaker we need to finally start a conversation on the stigma and shame surrounding this completely natural process. This unabashed red emoticon is seen as a major step in normalising period conversations and breaking the taboo surrounding this monthly menstruation cycle.

In an era where pad and tampon advertisements show blue period blood, this emoji is the ice-breaker we need to finally start a conversation on the stigma and shame surrounding this completely natural process. This unabashed red emoticon is seen as a major step in normalising period conversations and breaking the taboo surrounding this monthly menstruation cycle.