Brook Eddy from Colorado visited India in 2002 and was inspired by "Swadhyay". In Colorado, she started a brand called ‘Bhakti Chai’. The organisation earned a revenue of $7 million in 2018. She has raised over 10 million from investors and private firms and has returned it in style. Eddy has recorded total revenue of $35 million since the birth of the brand.

Brook Eddy from Colorado visited India in 2002 and was inspired by "Swadhyay". In Colorado, she started a brand called ‘Bhakti Chai’. The organisation earned a revenue of $7 million in 2018. She has raised over 10 million from investors and private firms and has returned it in style. Eddy has recorded total revenue of $35 million since the birth of the brand.