The ‘revenge buying’ syndrome

May 05, 2020

Are Indians going to replicate China’s indulgence consumption boom post lockdown? ‘Revenge buying’ or rather ‘revenge spending’ is the overindulgence in retail therapy by consumers who have missed shopping at their favourite outlets thanks to the lockdown.

Are Indians going to replicate China’s indulgence consumption boom post lockdown? ‘Revenge buying’ or rather ‘revenge spending’ is the overindulgence in retail therapy by consumers who have missed shopping at their favourite outlets thanks to the lockdown.

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